Giovanni's Reciprocity Protocol
The Unpatched Glitch in Business and sales.
It’s 3:30 a.m.
Hands on my laptop. Eyes bloodshot. Fingertips red and trembling.
Hair messy... styled by chaos itself.
Two cups of coffee in.
Three sticks of cigarettes smoked down to their filters.
These few days, it feels like Heart Attack might just be the enemy I keep closely.
Soft Lana Del Rey's "Ultraviolence" playing in the background, looping endlessly...
That slow, melancholic hum weaving itself into the room like cigarette smoke.
Every verse feels like it’s brushing against your spine, seducing you into that hazy space between nostalgia and danger.
The kind of song that makes the air feel heavier, slower… almost cinematic.
I reek of Le Labo Santal 33 and raw ambition.
The kind of ambition that doesn’t whisper... it cuts.
Sharp enough to slice through self-doubt and fear.
Black suit. Black tie.
The attire of a man who’s waged war on mediocrity.
99+ notifications from AdSpy and Facebook.
Some ads converted, most got taken down.
It’s a numbers game, a bloodsport of metrics and manipulation.
Every headline, every thumbnail, every color choice… a psychological experiment in human behavior.
Cold calling is my morning meditation.
That’s when the real blood starts flowing.
You can’t possibly decline my offer... unless you’re mentally unstable.
You can’t bypass my psychological forcefield.
it’s surgical, calculated, and designed to pierce through resistance.
Assets in a Trust.
Tax avoidance structured like an art form.
Because “tax” is a word I despise with every bone in my body.
It’s the anthem of the mediocre masses... those who think playing fair will buy them freedom.
At some point, every operator must face the Tax Problem.
You can't be pulling in 6-7 figs and still expect yourself to pay Taxes.
You're just killing yourself and your capital.
That’s when the weak ones start doing dumb shit like applying for permanent residency in Dubai.
One of the worst so-called “escape routes” imaginable.
I lived there for over three months.
And I can say this without hesitation: That country is hell on earth.
Forget the Instagram luxury propaganda. Forget the Lamborghinis parked in front of marble hotels.
It’s all a mirage, an artificial prison built on oil and illusion.
A safe haven for politicians escaping responsibility.
A playground for Slavic models with low self-esteem and untreated STDs.
A hot desert dressed up in Gucci and self-delusion.
The kind of place that smells like money but tastes like despair and 1945.
Giovanni has become a blueprint for the sleep-deprived, razor-sharp operators scattered across the world.
The ones who live on caffeine, chaos, and pure intellect.
They read THE TRUTH like it’s an instruction manual.
Jotting down every line as if it were ancient scripture carved into stone.
Annotating, underlining, dissecting... treating every sentence like a command designed to rewire their trajectory. Because it is.
If you’re not reading THE TRUTH, then the Universe must genuinely have a personal vendetta against you.
A month from now, we’ll be standing at the gates of 2026.
Another year waiting to be conquered or wasted
Don’t waste it living miserably.
Don’t waste it chasing hollow pleasures... banging and cumming in Sluts with no Reasonable ROIs.
Hooking up with soulless Puerto Rican tortas that crush your momentum.
Don’t waste it burning through 12 all-nighters with nothing to show but eye bags and self-pity.
Don’t waste it sitting in Twitter Spaces with self-proclaimed “Matrix escapees” who can’t even escape their own insignificance.
Empty sheets. Cocaine-dusted tables. Ego masquerading as enlightenment.
Avoid all that.
Enjoying life is necessary. I do that a lot.
This Christmas, I’m planning a long trip to East Asia with my girl.
Not Thailand, that place is a freakshow.
A paradise for schizo Gooners.
Bangkok is populated with rich, horny boomers with shriveled penises, wandering around looking for underaged femboys and skinny ladyboys.
As an operator, you must never confuse self-destruction with enjoyment.
The line between pleasure and decay is razor-thin, and most men step over it without even noticing.
And once again, take out your notebooks and jot.
My writing isn't pretty.
It's Raw and Authentic.
Now Pay close attention.
In the 1940s, a Nazi soldier received a simple, brutal order from his superiors:
"find the British soldier hiding in the woods and bring him back alive"
He tracked the man through snow and silence until he finally found him... a British soldier half-collapsed against a tree, sick, frostbitten, weak, barely clinging to consciousness.
A man whose body had already surrendered long before the enemy ever arrived.
The Nazi soldier walked toward him, ready to drag him back like cargo.
But as he reached out, the Brit did something strange... almost absurd.
With trembling fingers, he pulled a small piece of bread from his pocket.
His last meal.
Crusted, cold, and barely a mouthful… yet he offered it anyway.
Not as a bargain or a plea.
Just a human gesture in an inhuman place.
The Nazi soldier hesitated, then took it and ate quietly.
He sat beside the man in the snow for a moment, two enemies sharing a silence that didn’t belong to the war around them.
When he finally stood, everything inside him had shifted.
He looked down at the British soldier... the man he was supposed to drag back to certain suffering, and he simply couldn’t do it.
Something ancient and invisible had taken hold.
He turned around and walked away.
Empty-handed.
Knowing exactly what that meant.
Knowing the punishment waiting for him would be far worse than the cold biting at his skin.
He chose punishment over violating the simple rules of Reciprocity.
Reciprocity is like a spell.
It is one of the oldest human traits dating back to the cavemen era.
It is a mental wiring older than civilization itself.
Humans hate feeling indebted to anyone.
And by any means necessary, they always repay debts and favors.
No matter How broke or Emotionless they are.
And as an operator you must learn How to Weaponize Reciprocity for your own personal Gain.
When most people get into the business field they immediately jump into learning leverages, systems and Algorithms..
Sure, all those things are crucial... But you must first master Reciprocity...
Or whatever you do would be like putting a salt water fish in lake.
When you offer someone free shit without them asking... They're more likely to repay with a bigger favor.
This is also the same reason why 80% of women in bars feel sexually indebted to men that buy them drinks.
Also the same reason why you come back to Restaurants that once offered you free food.
Exactly the same reason why you revisit Hotels that once offered you free food.
In 1971, Dennis Regan carried out a social experiment.
The participants were told that they were evaluating an art piece with another participant.
But the other participant was actually a paid actor. An annoying one.
In one condition, the actor left the room and came back with a coke saying "I bought one for you too"
While in the other condition, the Actor left and returned with nothing.
Later, the actor then asked them to buy raffle tickets.
Results:
The people who received the Coke bought way more Tickets... Even tho the actor was super annoying.
While the ones who didn't receive the Coke bought Jack shit.
So why exactly do people feel the need to repay favors and debts, even though they could just walk away from it?
Well, there are actually Two reasons for that.
The first is: Humans hate vulnerability.
You see, when you owe someone, your subconscious puts that person above you.
The way you act and speak around them subconsciously changes.
You are more likely to be manipulated or misled by them.
It subconsciously makes you vulnerable to them.
Humans hate vulnerability... especially being vulnerable to their fellow oxygen-breathing Homosapien.
So they must find a way to balance the scale.
You notice it too: whenever someone does you a favor, you’re more likely to defend them in arguments.
Even when you know they’re Absolutely wrong.
Agree with them easily, even when they don't make sense.
So in order to patch that invisible hole of vulnerability, people will do anything to fix that social imbalance.
The second is: Freedom.
When you owe someone, you feel like their prisoner.
Humans heavily despise being prisoners or slaves.
Most prisoners who escaped said they would rather be executed than spend another day behind closed walls.
When you finally pay off a debt, you feel a sense of freedom.
I call it "peace of mind".
No matter how small or big.
And to add to all that, repaying debts triggers a “feel-good” sensation...
the same euphoric hit you get when you light a cigarette after closing a sale.
Nothing more, nothing less.
Reciprocity in Business is one hell of cheat code.
You see, when you give your clients a free sample of your product or services… They're more likely to work with you or buy from you.
And not just that... It makes them think:
"If this is what he can do for free, imagine what he'll do if he actually gets paid"
On my Ad landing page, I spill out Almost everything in the product.
Not all of it... just enough to hook their morality, their curiosity, and their guilt.
I make them think, “Damn dawg… he didn’t have to give me all this.”
That thought alone pushes them closer to the buy button than any G90 “hack” ever will.
I send out free perfumes to my E-com email list before I drop a product 3x more expensive than what they usually do buy.
And they always buy. It never fails to convert.
No matter how expensive.
Reciprocity is a simple Game.
And when played well... It pulls in shit tons of ROIs.
A lot of operators are too stingy with their shit, and at the end of the day... They still wonder why people don't buy their products.
Let's say worst case scenario... You lose $3k from giving away free shit.
But you'd eventually make Triple of what you used to make.
It's a numbers game bro.
If you're a copywriter, learn to write Free shit for new clients.
Do it twice... Then drop your offers/AOTs.
No matter how expensive... They're more likely to comply.
If you're in the info niche, let's say dating for example.
Learn to drop shit tons of free illegal game on your customers/followers.
Same goes with E-com dudes.
If you have an email list, which I'm pretty sure you do.
Because obviously you can't sell shit to people without collecting their emails.
Unless you're kind of dumb or new to the Game.
Anyways, as an E-com operator... learn to send free shit to your email list.
Make them feel indebted to you.
I mean heavily.
Being stingy in the Game will only keep you stagnant.
Even your Holy books says the same stuff.
If you sell courses, then learn to send free mini 14 page courses to your followers, customers or to your email list every once in a while...
Or before dropping the main big Course.
The thing is simple, Nobody wants to feel indebted to anyone.
Humans Hate that with every bone in their body.
And like I said, when you drop free High quality info... It makes your customers or followers Wonder... "If this is Free... Imagine what's behind the paywall"
It's simple yet more effective than any bravado funnel your Gurus sell to you on Instagram.
But you must also have an off switch. You're not Santa Claus.
Too much of anything is a Disaster.
Nothing more, Nothing less
That's it for Today, I'm off.
See you another time.
REJECT MEDIOCRITY.
peak. perfection. masterpiece. love these posts G.
booked for later, i bet another Giovanni’s classic