WHAT'S meant to happen will always happen.

What you're seeking is also seeking you.

I’m sitting on my balcony, shirt half open, smelling like Tom Ford Oud Wood mixed with the sweet ghost of a girl’s perfume that still clings to me from last night.

Probably went on another date with her.

She’s really an interesting person.

Actually, no coffee today, I’m detoxing.

My phone buzzes every five minutes with people who suddenly remember I exist.

A glass of fresh orange juice sweats on the table, next to a leather-bound journal where I jot down reckless ideas that somehow keep paying off.

Below me, the city hums and argues with itself. Traffic snarls, people chase things they’ll hate once they catch them. Meanwhile, I’ve got nowhere to be and nothing urgent to prove.

And now I want to write yet another diabolical newsletter.

Today I was having a conversation with this psychiatrist, and I asked her a time-stopping, unrelated yet fascinating question.

I said,

“How do you build a perfect civilization with no crime, no death, no hunger, no war or any bad situations at all?”

That question struck a nerve. She paused, then slowly replied with a simple answer:

“As long as there are those who can, there will always be something that happens. And you can’t control who can, because the world was built by those who can, and it will also be destroyed by them.”

A terrible little mindfuck, right?

I thought about this on my drive home, until it started making sense.

It reminded me of those popular online debates:

“What would happen if all women on earth disappeared? Or if all men disappeared?”

Really dumb questions that pulled good engagement and made low-IQ people battle in the comment sections.

Talking about how the human race would head toward extinction, or how fun it would be for men or women.

Blah blah blah.

I did a bit of biological digging on this topic and came up with a more interesting conclusion.

Let’s say all women vanished from the face of the earth, which I really wouldn’t like.

There would be two divisions of men:

The masculine men, and the more feminine men pumped with estrogen.

Over time, humanity’s relentless drive to solve problems would likely come up with a way to make certain men more feminine, or experiment with men’s sperm and invent a new method of reproduction.

(You have to understand: there’s nothing scarier than a relentless human.)

And once reproduction starts again, females would be born because statistically, you’re more likely to have a female child than a male child.

Same goes for the..

“what if all men vanished from the earth” scenario.

Society would still function.

Some women would become more masculine than the rest and eventually step into leadership roles.

And they would come up with a means to replace the missing piece.

Or they’d manufacture artificial sperm, inject it into a woman’s body, fertilize the eggs, and eventually kids would be born. Among those kids..

A male child.

You might be thinking, this dude is supposed to be teaching me how to make money, not biology.

But that’s the point, I always connect the dots, because I want whatever I’m teaching you to stick in your head.

I always tell people:

What’s meant to happen will happen.

You can’t change what can be.

Of all your family members, do you really think it’s just a coincidence that you’re the only relentless, money-minded person chasing wealth like a maniac?

And you think that’s an accident?

You have to understand that what you’re seeking is also seeking you because it was meant to be.

The more you seek it, the more it seeks you.

And what’s meant to happen will happen.

A business partner of mine introduced her boyfriend to me on Monday.

He was fat, broke, twinky, and emasculated.

The truth is, I was actually happy for her, but I know one law of the universe:

What’s meant to happen will happen.

And of course, they broke up by Thursday.

I didn’t care to know why, but my long-mouthed cousin told me she said she found him irritating.

Ah, whatever justifies it.

We all know why.

What’s meant to happen will always happen.

It’s that simple.

It’s like a hyena trying to attack a lion.

it’s obviously going to get injured or killed.

If you groom yourself properly, you’re more likely to attract women.

You can’t expect girls to be drawn to your “inner whatever” nonsense.

If you put in the work and learn new skills, you will become rich.

Maybe not right now, but it’s inevitable.

If you go to the gym four times a week, one day you’ll start seeing muscular changes.

If you sit on your ass every day frying your dopamine with social media, you’ll end up miserable.

Because that’s what’s meant to happen.

You’re not special.

And nothing special is going to happen to you unless you seek it out.

It’s just like sales and marketing.

If you target specific people and spark the right emotions, you’ll get the exact people who respond to those emotions.

Let’s say, for example, you want to start reselling women’s handbags.

You can’t just create an Instagram page, spam your bags, and run ads with the same recycled words like

“original”

or

“lasts longer.”

It will obviously fail, because you’re not targeting anyone.

It’s like a girl who lets every Tom, Dick, and Harry penetrate her.

Men will love her, but in a sexual way just to get a hit.

But no one will actually marry or date her seriously, because men hate what’s for everyone.

Same with women.

They hate what’s for everyone.

That’s why you see girls always trying to stand out.

LET ME LET YOU IN ON A MILLION-DOLLAR SECRET.

Nobody loves what’s for the masses.

People love what's for them.

“It was meant to find you” mentality

Humans are extremely selfish when it comes to buying.

You really need to understand marketing.

This is why most businesses fail, they focus on content improvement and perfection instead of on good marketing.

Sure, you might get millions of views with “for the masses” marketing, but only 10 people will actually buy what you’re selling.

With the right marketing, you might only get 150 views, and 78 people will buy what you’re selling.

It’s not about numbers.

it’s about the right NUMBERS.

The second thing I love about women is, it’s actually easy to sell to them.

You just have to sell them

“uniqueness”

“scarcity,”

And

“narcissism.”

But how?

Okay, let’s borrow a little from the Italians.

Gucci and Versace made millions with this marketing style.

Even though their products often cost less than $60 to make.

Everything is manufactured in China.

People argue, “It lasts longer.”

It only lasts longer because of the price tag.

So they treat it better, pamper it.

Unlike a $60 bag that they just fling around.

Anyway, these Italian brands scaled their products up to $10,000.

It created a sense of scarcity.

The human brain subconsciously translates “expensive” into “rare.”

“They must have gone through the depths of hell to make this.”

And what really makes it unique?

Celebrities wear it at galas.

Music artists show it off.

You’d rarely see someone wearing it on the street, unless it’s a fake.

It sets a standard.

And then the narcissism creeps in.

Women want to wear something that says,

“I wear this because I can afford it. I can afford it because I’m better than you.”

It’s socially acceptable narcissism.

If you market your product properly, what’s meant to find you will find you.

Do what works and do it right.

And what you’re seeking will start seeking you even harder.

Anyways, Have a nice day.

If this is your first time reading my newsletters, then SUSCRIBE because this is currently the most unfiltered and important zone on planet earth.

Social media keeps on banning me.

My Instagram got taken down yesterday at 48k.

Anyways, I don't give a shit.

I'll create another one.

- Giovanni.